Friday Review: Pricing Strategies: Maximize Your Bottom Line for Long-term Financial Health by Craig Martelle

My rating: 3 of 5 stars

As with the other titles in this series, this one is particularly focused on books in a series, rapid release of those books, and Kindle Unlimited readers. Those conditions don’t apply to every author out there, so some may find it more useful than others. I don’t limit myself to Kindle only publishing, so parts of the book were less relevant. And there isn’t really a cohesive “strategy” to the advice here. Still, it’s not useless, and there are some good ideas that can be useful to authors who are struggling with trying to figure out how to best work the whole spectrum of pricing for their books: initial price, sales, first-in-series discounting, free or not. All of that can be confusing if you are just starting out. Martelle has the experience to cut through some of the confusion surrounding pricing, discounting, and when and why to do any of it, and that can save time for someone without those years of experience. Even for authors who, like me, prefer to publish widely and not limit to Kindle, some of the ideas here can help you make better choices when it comes to pricing and running sales. I know I ended up taking a good, close look at the prices on my books, and I changed some things because of the advice in this book.

It may not be for everyone, and not every author will want to implement every step outlined in this book, but it still can be a good resource, especially for new authors.

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My latest published book:

“Crossed Wires and Other Very Short Stories”. Twelve scifi and twelve fantasy short stories that can each be read in minutes. Available now Amazon, Apple, Barnes and Noble, Kobo, Smashwords, and most other e-book retailers. More information here

I have written science fiction, fantasy, and urban fantasy stories. There are novels, novellas, and shorter pieces to fit everyone’s reading time. There are even some free stories, both here on the site and in other places. You can go here to find out more about the books I have published. They are available at Amazon, Smashwords, and most ebook retailers. Thank You